Making every drop of water count is especially important today, with climate change, population growth, and the emergence of environmental contaminants like “Forever Chemicals” reducing and disrupting water supplies in North America. As a result, there is a need to increase water efficiency and conservation, which are typically the fastest and least expensive ways to save water while also lowering water bills, reducing energy use and greenhouse gas emissions, and protecting rivers and lakes.
Water stress is particularly problematic in the Western United States, where climate change and an increasingly arid climate have contributed to an emergency in the Colorado River Basin, requiring dramatic water usage cuts. Climate change also stresses water supplies beyond this region, with seasonal drought becoming commonplace in most states and parts of Canada. Nearly every state experienced drought in 2022, including the worst drought in hundreds of years in the western U.S. While 2023 was better, drought continued to be widespread.
These challenges go beyond droughts. Many cities across the U.S. and Canada are experiencing rapid population growth. As ABC put it: “The sources for drinking water haven’t changed much over the last 70 years, but the [U.S.] population has grown by nearly 190 million.” Population growth has contributed to the overuse of surface waters, with rivers and reservoirs reaching historically low levels and widespread depletion of groundwater that accounts for 30 percent of freshwater usage in the U.S.
Even communities with ample rainfall are running out of groundwater and scrambling to find new sources while ramping up efficiency measures.
To that end, the Alliance for Water Efficiency (AWE) has partnered with UK water efficiency experts Save Water Save Money to introduce the Alliance for Water Efficiency GetWaterSmart Directory with GetWaterFit digital tool.
The GetWaterFit tool https://www.awe.getwaterfit.com/#/ helps inform customers how they can be more water-savvy and recommends relevant, personalized products to help mitigate water wastage that are featured on the GetWaterSmart Directory.
Brands, manufacturers and retailers of WaterSense® ENERGYSTAR®, The Turf Grass Water Conservation Alliance and Smart Drop Certified can list their products on The AWE GetWaterSmart Directory.
AWE promotes the efficient and sustainable use of water. Partnering with over 500 member organizations, AWE champions water conservation, stewardship and efficiency across North America.
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